AmeriColor Soft Gel Pastes is the first choice of top decorators worldwide. With more than 50 colors to chose from, AmeriColor® has the perfect color for your project, with deep, vivid colors that have no aftertaste!

AmeriColor Soft Gel Pastes will color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings & icings, gum paste, marzipan, pastillage and white chocolate (with addition of Flo-Coat). Soft Gel Paste™ is peanut, tree nut, soy, and gluten free. It is also Kosher certified.

Need to get the same shade every time you decorate? AmeriColor® squeeze bottles with flip-top caps allow you to precisely measure your color drop by drop, giving you the same results every time.

AmeriColor® — the world’s finest food color since 1995.

Product made in the United States. Ingredients: Water, sugar, and one or more of the following U.S. certified colors: Blue 1 (E133), Blue 2 (E132), Yellow 5 (E102), Yellow 6 (E110), Red 3 (E127), Red 40 (E129), titanium dioxide (E171), mica pigment, vegetable gum, modified corn starch, citric acid and less than 1/10 of 1% sodium benzoate and potassium sorbate as preservatives.

*Due to the calibration differences between computer monitors, tablets, etc., the color you see here may not exactly match the finished product.

  • Avocado AmeriColor Soft Gel Paste Quick View
    • Avocado AmeriColor Soft Gel Paste Quick View
    • ,
    • Avocado AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Black AmeriColor Soft Gel Paste Quick View
    • Black AmeriColor Soft Gel Paste Quick View
    • Black AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Bright White AmeriColor Soft Gel Paste Quick View
    • Bright White AmeriColor Soft Gel Paste Quick View
    • Bright White AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Burgandy AmeriColor Soft Gel Paste Quick View
    • Burgandy AmeriColor Soft Gel Paste Quick View
    • Burgandy AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Chocolate Brown AmeriColor Soft Gel Paste Quick View
    • Chocolate Brown AmeriColor Soft Gel Paste Quick View
    • Chocolate Brown AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Copper AmeriColor Soft Gel Paste Quick View
    • Copper AmeriColor Soft Gel Paste Quick View
    • Copper AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Deep Pink AmeriColor Soft Gel Paste Quick View
    • Deep Pink AmeriColor Soft Gel Paste Quick View
    • Deep Pink AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Dusty Rose AmeriColor Soft Gel Paste Quick View
    • Dusty Rose AmeriColor Soft Gel Paste Quick View
    • Dusty Rose AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Egg Yellow AmeriColor Soft Gel Paste Quick View
    • Egg Yellow AmeriColor Soft Gel Paste Quick View
    • Egg Yellow AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Blue AmeriColor Soft Gel Paste Quick View
    • Electric Blue AmeriColor Soft Gel Paste Quick View
    • Electric Blue AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Green AmeriColor Soft Gel Paste Quick View
    • Electric Green AmeriColor Soft Gel Paste Quick View
    • Electric Green AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Orange AmeriColor Soft Gel Paste Quick View
    • Electric Orange AmeriColor Soft Gel Paste Quick View
    • Electric Orange AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart

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