AmeriColor® Soft Gel Paste™ is the first choice of top decorators worldwide.  AmeriColor® has the perfect color for your project, with deep, vivid colors that have no aftertaste!

AmeriColor® Soft Gel Paste™ will color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings & icings, gum paste, marzipan, pastillage and white chocolate (with addition of Flo-Coat). Soft Gel Paste™ is peanut, tree nut, soy, and gluten free. It is also Kosher certified.

  • Avocado AmeriColor Soft Gel Paste Quick View
    • Avocado AmeriColor Soft Gel Paste Quick View
    • ,
    • Avocado AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Black AmeriColor Soft Gel Paste Quick View
    • Black AmeriColor Soft Gel Paste Quick View
    • Black AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Bright White AmeriColor Soft Gel Paste Quick View
    • Bright White AmeriColor Soft Gel Paste Quick View
    • Bright White AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Burgandy AmeriColor Soft Gel Paste Quick View
    • Burgandy AmeriColor Soft Gel Paste Quick View
    • Burgandy AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Chocolate Brown AmeriColor Soft Gel Paste Quick View
    • Chocolate Brown AmeriColor Soft Gel Paste Quick View
    • Chocolate Brown AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Copper AmeriColor Soft Gel Paste Quick View
    • Copper AmeriColor Soft Gel Paste Quick View
    • Copper AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Deep Pink AmeriColor Soft Gel Paste Quick View
    • Deep Pink AmeriColor Soft Gel Paste Quick View
    • Deep Pink AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Dusty Rose AmeriColor Soft Gel Paste Quick View
    • Dusty Rose AmeriColor Soft Gel Paste Quick View
    • Dusty Rose AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Egg Yellow AmeriColor Soft Gel Paste Quick View
    • Egg Yellow AmeriColor Soft Gel Paste Quick View
    • Egg Yellow AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Blue AmeriColor Soft Gel Paste Quick View
    • Electric Blue AmeriColor Soft Gel Paste Quick View
    • Electric Blue AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Green AmeriColor Soft Gel Paste Quick View
    • Electric Green AmeriColor Soft Gel Paste Quick View
    • Electric Green AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Orange AmeriColor Soft Gel Paste Quick View
    • Electric Orange AmeriColor Soft Gel Paste Quick View
    • Electric Orange AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Pink AmeriColor Soft Gel Paste Quick View
    • Electric Pink AmeriColor Soft Gel Paste Quick View
    • Electric Pink AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Purple AmeriColor Soft Gel Paste Quick View
    • Electric Purple AmeriColor Soft Gel Paste Quick View
    • Electric Purple AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Electric Yellow AmeriColor Soft Gel Paste Quick View
    • Electric Yellow AmeriColor Soft Gel Paste Quick View
    • Electric Yellow AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Forest Green AmeriColor Soft Gel Paste Quick View
    • Forest Green AmeriColor Soft Gel Paste Quick View
    • Forest Green AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Fuchia AmeriColor Soft Gel Paste Quick View
    • Fuchia AmeriColor Soft Gel Paste Quick View
    • Fuchia AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Gold AmeriColor Soft Gel Paste Quick View
    • Gold AmeriColor Soft Gel Paste Quick View
    • Gold AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Ivory AmeriColor Soft Gel Paste Quick View
    • Ivory AmeriColor Soft Gel Paste Quick View
    • Ivory AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Leaf Green AmeriColor Soft Gel Paste Quick View
    • Leaf Green AmeriColor Soft Gel Paste Quick View
    • Leaf Green AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Lemon Yellow AmeriColor Soft Gel Paste Quick View
    • Lemon Yellow AmeriColor Soft Gel Paste Quick View
    • Lemon Yellow AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Maroon AmeriColor Soft Gel Paste Quick View
    • Maroon AmeriColor Soft Gel Paste Quick View
    • Maroon AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Mauve AmeriColor Soft Gel Paste Quick View
    • Mauve AmeriColor Soft Gel Paste Quick View
    • Mauve AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Mint Green AmeriColor Soft Gel Paste Quick View
    • Mint Green AmeriColor Soft Gel Paste Quick View
    • Mint Green AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Navy Blue AmeriColor Soft Gel Paste Quick View
    • Navy Blue AmeriColor Soft Gel Paste Quick View
    • Navy Blue AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Orange AmeriColor Soft Gel Paste Quick View
    • Orange AmeriColor Soft Gel Paste Quick View
    • Orange AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Peach AmeriColor Soft Gel Paste Quick View
    • Peach AmeriColor Soft Gel Paste Quick View
    • Peach AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Red Red AmeriColor Soft Gel Paste Quick View
    • Red Red AmeriColor Soft Gel Paste Quick View
    • Red Red AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Regal Purple AmeriColor Soft Gel Paste Quick View
    • Regal Purple AmeriColor Soft Gel Paste Quick View
    • Regal Purple AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Royal Blue AmeriColor Soft Gel Paste Quick View
    • Royal Blue AmeriColor Soft Gel Paste Quick View
    • Royal Blue AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Sky Blue AmeriColor Soft Gel Paste Quick View
    • Sky Blue AmeriColor Soft Gel Paste Quick View
    • Sky Blue AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Soft Pink AmeriColor Soft Gel Paste Quick View
    • Soft Pink AmeriColor Soft Gel Paste Quick View
    • Soft Pink AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Super Red AmeriColor Soft Gel Paste Quick View
    • Super Red AmeriColor Soft Gel Paste Quick View
    • Super Red AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Teal AmeriColor Soft Gel Paste Quick View
    • Teal AmeriColor Soft Gel Paste Quick View
    • Teal AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Terracotta AmeriColor Soft Gel Paste Quick View
    • Terracotta AmeriColor Soft Gel Paste Quick View
    • Terracotta AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Tulip Red AmeriColor Soft Gel Paste Quick View
    • Tulip Red AmeriColor Soft Gel Paste Quick View
    • Tulip Red AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Turquoise AmeriColor Soft Gel Paste Quick View
    • Turquoise AmeriColor Soft Gel Paste Quick View
    • Turquoise AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Violet AmeriColor Soft Gel Paste Quick View
    • Violet AmeriColor Soft Gel Paste Quick View
    • Violet AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
  • Warm Brown AmeriColor Soft Gel Paste Quick View
    • Warm Brown AmeriColor Soft Gel Paste Quick View
    • Warm Brown AmeriColor Soft Gel Paste
    • $5.80
    • Our Soft Gel Paste™ has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings &…
    • Add to cart
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